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OUR STORY
 
 

The Liquor Cabinet was founded in 2015 by brothers Patrick, Peter, and Sean Janelle to be the authoritative source for everything related to spirits and the art of cocktails. Our mobile app is an on-the-go guide for the modern drinker, including an exclusive collection of recipes curated and tested by our in-house expert, Maxwell Britten, and a detailed bottle database filled with helpful insights about individual bottles of liquor.

 

On a trip to the South of France in 2011, I drank pastis for the first time. I’d neither tried nor even heard of the spirit before, and initially was turned off by the taste. But over the course of the vacation, as I watched old men sipping pastis and playing pétanque in the park, I realized the drink told so much about the culture and lifestyle of this specific place in the world, and I developed a taste and fondness for the drink. I was captivated by the importance of this spirit as a cultural pillar: it embodied the artisans who created it, the cafes that sold it, and the community that gathered together drinking it.

I knew this kind of story could be told about all the spirits I love, so I set out to make a place to tell those stories. At a family reunion several years later, over a round of Old Fashioneds, I learned that my brothers Peter and Sean shared the same passion for distilling, mixing, and consuming spirits. The Liquor Cabinet was born.

In 2015, we brought aboard Maxwell Britten, formerly the Bar Director at Brooklyn’s acclaimed cocktail hotspot Maison Premiere, as our Chief Brand Officer and in-house industry expert to vet and test each cocktail recipe and develop a system of cataloguing each bottle in our mobile database.

We’re currently putting the finishing touches on our mobile app, which will launch in Spring 2016. In the meantime, you can follow our adventures in spirits on Instagram and sign up to receive updates via email.

PATRICK JANELLE
CO-FOUNDER + CEO

Our Team

 
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Patrick Janelle
Co-founder, Chief Executive Officer

With a background in food media, Patrick is an authority in food, beverage, and entertaining. He has grown a following of over 400k on his personal instagram feed, @aguynamedpatrick. His work has been featured in the Wall Street Journal and The New York Times, and he continues to expand his influence through strategic partnerships with lifestyle brands and media properties.

Peter Janelle
Co-founder, Chief Operating Officer

Peter earned a master’s degree in Public Policy from the University of Minnesota and has since worked with large health and insurance companies to analyze and develop corporate policy. With a healthy interest in home distilling and strong roots in the Minneapolis social scene, Peter brings a well-balanced business perspective to the Liquor Cabinet.

Sean Janelle
Co-founder, Chief Financial Officer

Sean has overseen the accounting and internal auditing activities at a variety of large corporations. A savvy numbers guy and entrepreneur at heart, Sean has also worked off-the-clock to develop the Gates Carbon Drive cyclocross team, for whom he increased sponsorship more than 100% in two years. He also makes bitters and is an avid home brewer.

Maxwell Britten
Chief Brand Officer

Maxwell, a native of Tucson, Arizona is a seasoned bartender and beverage industry influencer. He was a founding member in Brooklyn’s acclaimed Maison Premiere, where he served as Bar Director for more than five years. Under his leadership, Maison Premiere's bar program was twice nominated for the James Beard Foundation's Award for Outstanding Bar Program. His work can be found in the New York Times, Esquire, and Food & Wine, among other national publications. He is recognized as an authority on absinthe, and is currently a consultant for Pernod Ricard.